Notes
Things worth writing down.
Marketing, AI automation and development. Pick a subject, follow a thought.
- stop guessing
Marketing Finding the message that fits the market, and the difference between publishing more and converting better. 1 note - less busywork
AI automation Giving repetitive work somewhere else to go, without handing over the decisions that still need a person. 2 notes - built to keep
Development Building for speed, structure and search, and the small decisions that keep a site maintainable a year later. 1 note
Most recent
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Automate the boring, keep the control
How to choose a useful first workflow, test a prototype and keep human decisions in the right place.
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Stop playing the volume game
A practical way to connect positioning, content and measurement before adding more marketing activity.
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Build a site that is easy to keep
Why structure, performance and a usable handover belong in the same website brief.
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How I decide whether an automation is worth building
A short checklist I run before writing any code for an assistant or a workflow.